VSPA-SIM-021Digital solutions — fictional SMBFoundation to advanced; prerequisites reviewed

30-Day Content Campaign Simulation

Produce a 30-day content package with graphics, copy, video, SEO content and simulated performance reporting. All work uses fictional organizations and synthetic data in an approved sandbox.

Fictional organization: KindredCraft Studio • Suggested duration: Trainer-scoped with cohort

Related demonstration outputs

See examples derived from this brief.

These VSPO-authored examples illustrate selected outputs. They are separate from assessed learner submissions and do not replace the project’s evidence or release requirements.

Social Media Strategy & Channel Planning Content Scheduling, Publishing & Community Management Social Campaign Analysis & Reporting Brochures, Marketing Materials & Brand Templates Video Editing & Short-Form Content Content Calendar & Campaign Production

Required disclosure: This is an assessed training simulation completed with fictional organizations and synthetic data. It is not evidence of work for a real client, live commercial results, employment, placement, earnings, or a client endorsement.

Business challenge

Why this simulation matters

Practise a defined digital delivery workflow, with assessable evidence for the associated VSPO role family.

Objectives

Produce a 30-day content package with graphics, copy, video, SEO content and simulated performance reporting.
Trace every acceptance criterion to tested evidence.
Demonstrate safe exception handling, quality review and a maintainable handover.

In scope

Produce a 30-day content package with graphics, copy, video, SEO content and simulated performance reporting.
Synthetic records, approved test tools, role-specific outputs and trainer-led client review.

Explicitly out of scope

Live customer data, real payment processing, production credentials or unapproved public deployment.
Employment guarantees, client endorsements, commercial outcome claims or regulated systems.

Integrated acceptance package

Deliverables the simulated client can review.

D01

Audience and creative brief

D02

Copy, graphics and short-form video

D03

Rights and source register

D04

Review log and delivery pack

D05

Scope and acceptance criteria

D06

Test and correction evidence

D07

Client review and handover record

Success measures

All assigned role pods deliver accepted evidence.
Assessment score at least 80/100 and no unresolved critical error.
Privacy, rights, accessibility, moderation and consent gates passed before portfolio release.

Assumptions

Cohort and trainer readiness are confirmed before assignment.
Advanced coding work requires a prerequisite assessment.

Dependencies

Controlled brief, synthetic dataset and assessor answer key.
Approved sandbox tools and licensed assets.
Trainer, QA reviewer and independent moderator.

Primary risks and required controls

Unsafe data or credentials enter a simulation.

Control: Use synthetic records, sandbox credentials and a pre-release evidence review.

A polished prototype is mistaken for a production-ready system.

Control: Label limitations, simulated metrics and unimplemented functions in every handover.

Cross-functional role plan

Every role has owned work, deliverables and measurable KPIs.

ROLE-UX

UI/UX & Product Design

UI/UX & Product Design will research and prototype an accessible customer journey for KindredCraft Studio's produce a 30-day content package with graphics, copy, video, seo content and simulated performance reporting.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.

Course alignment: VSPA-UX-201

Tasks

• Confirm the brief, prerequisites, approved tools and acceptance criteria.
• Produce versioned evidence in a sandbox with synthetic data only.
• Complete peer review, document defects and retest corrections.
• Explain decisions, limitations, costs and maintenance responsibilities at handover.

Deliverables

• Research and journey map
• Wireframes and clickable prototype
• Design system and accessible components
• Usability findings and revisions

KPIs

Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.

ROLE-CRE

Creative Content

Creative Content will produce an accessible, rights-cleared content package for KindredCraft Studio's produce a 30-day content package with graphics, copy, video, seo content and simulated performance reporting.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.

Course alignment: VSPA-CRE-201

Tasks

• Confirm the brief, prerequisites, approved tools and acceptance criteria.
• Produce versioned evidence in a sandbox with synthetic data only.
• Complete peer review, document defects and retest corrections.
• Explain decisions, limitations, costs and maintenance responsibilities at handover.

Deliverables

• Audience and creative brief
• Copy, graphics and short-form video
• Rights and source register
• Review log and delivery pack

KPIs

Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.

ROLE-DMK

Digital Marketing Production

Digital Marketing Production will plan and evaluate a synthetic multi-channel campaign for KindredCraft Studio's produce a 30-day content package with graphics, copy, video, seo content and simulated performance reporting.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.

Course alignment: VSPA-DMK-201

Tasks

• Confirm the brief, prerequisites, approved tools and acceptance criteria.
• Produce versioned evidence in a sandbox with synthetic data only.
• Complete peer review, document defects and retest corrections.
• Explain decisions, limitations, costs and maintenance responsibilities at handover.

Deliverables

• Content strategy and 30-day calendar
• SEO article and email sequence
• Campaign assets and QA checklist
• Synthetic analytics and recommendations

KPIs

Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.

ROLE-DPM

Digital Project Management

Digital Project Management will coordinate a digital project from discovery through handover for KindredCraft Studio's produce a 30-day content package with graphics, copy, video, seo content and simulated performance reporting.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.

Course alignment: VSPA-DPM-201

Tasks

• Confirm the brief, prerequisites, approved tools and acceptance criteria.
• Produce versioned evidence in a sandbox with synthetic data only.
• Complete peer review, document defects and retest corrections.
• Explain decisions, limitations, costs and maintenance responsibilities at handover.

Deliverables

• Discovery and requirements pack
• Estimate, milestones and change log
• Risk, licensing and acceptance register
• Client handover and maintenance plan

KPIs

Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.

Controlled delivery lifecycle

Eight gates from brief to reset.

Brief intake

Trainer releases the controlled brief, synthetic dataset, role allocation, constraints, and acceptance criteria.

Planning

The team creates the work plan, RACI, milestone schedule, risk and assumption log, communication plan, and quality plan.

Execution

Role pods create their assigned outputs in an approved sandbox while maintaining evidence, decisions, and handoffs.

Quality review

QA samples work; specialists complete peer review; errors, accessibility issues, and control exceptions are corrected.

Simulated client review

A trainer or assessor role-plays the fictional client, tests the solution, and records change requests without presenting the exercise as real client work.

Assessment and moderation

Each learner is scored against role evidence and the common rubric; an independent moderator confirms consistency and critical-error decisions.

Portfolio release

Only approved excerpts pass consent, privacy, IP, source, accessibility, truthfulness, and evidence checks before view-only publication.

Archive and reset

The cohort record is closed, evidence retained or removed under the schedule, lessons logged, and a clean scenario version prepared for the next class.

Common assessment rubric

Pass threshold: 80/100 and no critical error. Passing does not itself authorize public release.

Criterion	Weight	Evidence expectation
Accuracy	20%	Correct processing, analysis, calculations, decisions, and factual statements.
Completeness	15%	All acceptance criteria, required fields, handoffs, and evidence are present.
Process and control	15%	Approved workflow, security, privacy, escalation, versioning, and audit steps are followed.
Client relevance	15%	The output solves the stated business need and is usable by its intended audience.
Communication	10%	Clear, concise, professional, audience-appropriate written and spoken communication.
Data quality	10%	Traceable sources, validation, reconciliation, exception handling, and reproducible reporting.
Accessibility	5%	Accessible structure, labels, contrast, alternative text, and inclusive language.
Teamwork and handover	5%	Reliable collaboration, ownership, dependencies, peer review, and usable handover.
Reflection and improvement	5%	Evidence-based retrospective, root cause, corrective action, and next-version recommendation.