In scope
- Deliver a fictional client website, CRM automation, content campaign and support dashboard through a single controlled project.
- Synthetic records, approved test tools, role-specific outputs and trainer-led client review.
All projects
VSPA-SIM-022Digital solutions — fictional SMBFoundation to advanced; prerequisites reviewed
Combined Digital Solutions Capstone
Deliver a fictional client website, CRM automation, content campaign and support dashboard through a single controlled project. All work uses fictional organizations and synthetic data in an approved sandbox.
Fictional organization: Northstar Practice Business • Suggested duration: Trainer-scoped with cohort
Related demonstration outputs
See examples derived from this brief.
These VSPO-authored examples illustrate selected outputs. They are separate from assessed learner submissions and do not replace the project’s evidence or release requirements.
Required disclosure: This is an assessed training simulation completed with fictional organizations and synthetic data. It is not evidence of work for a real client, live commercial results, employment, placement, earnings, or a client endorsement.
Business challenge
Why this simulation matters
Practise a defined digital delivery workflow, with assessable evidence for the associated VSPO role family.
Objectives
- Deliver a fictional client website, CRM automation, content campaign and support dashboard through a single controlled project.
- Trace every acceptance criterion to tested evidence.
- Demonstrate safe exception handling, quality review and a maintainable handover.
Explicitly out of scope
- Live customer data, real payment processing, production credentials or unapproved public deployment.
- Employment guarantees, client endorsements, commercial outcome claims or regulated systems.
Integrated acceptance package
Deliverables the simulated client can review.
D01
Discovery and requirements pack
D02
Estimate, milestones and change log
D03
Risk, licensing and acceptance register
D04
Client handover and maintenance plan
D05
Scope and acceptance criteria
D06
Test and correction evidence
D07
Client review and handover record
Success measures
- All assigned role pods deliver accepted evidence.
- Assessment score at least 80/100 and no unresolved critical error.
- Privacy, rights, accessibility, moderation and consent gates passed before portfolio release.
Assumptions
- Cohort and trainer readiness are confirmed before assignment.
- Advanced coding work requires a prerequisite assessment.
Dependencies
- Controlled brief, synthetic dataset and assessor answer key.
- Approved sandbox tools and licensed assets.
- Trainer, QA reviewer and independent moderator.
Primary risks and required controls
Unsafe data or credentials enter a simulation.
Control: Use synthetic records, sandbox credentials and a pre-release evidence review.
A polished prototype is mistaken for a production-ready system.
Control: Label limitations, simulated metrics and unimplemented functions in every handover.
Cross-functional role plan
Every role has owned work, deliverables and measurable KPIs.
ROLE-WEB
Web & Digital Product
Web & Digital Product will design and build a responsive fictional business website for Northstar Practice Business's deliver a fictional client website, crm automation, content campaign and support dashboard through a single controlled project.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.
Course alignment: VSPA-WEB-201
Tasks
- • Confirm the brief, prerequisites, approved tools and acceptance criteria.
- • Produce versioned evidence in a sandbox with synthetic data only.
- • Complete peer review, document defects and retest corrections.
- • Explain decisions, limitations, costs and maintenance responsibilities at handover.
Deliverables
- • Discovery and sitemap
- • Responsive website and CMS guide
- • Accessibility and QA evidence
- • Backup and handover guide
KPIs
- Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
- Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
- On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
- Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.
ROLE-APP
Application Development
Application Development will build and test an application prototype using synthetic records for Northstar Practice Business's deliver a fictional client website, crm automation, content campaign and support dashboard through a single controlled project.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.
Course alignment: VSPA-APP-201
Tasks
- • Confirm the brief, prerequisites, approved tools and acceptance criteria.
- • Produce versioned evidence in a sandbox with synthetic data only.
- • Complete peer review, document defects and retest corrections.
- • Explain decisions, limitations, costs and maintenance responsibilities at handover.
Deliverables
- • User stories and data model
- • Working application prototype
- • Authentication and permission test results
- • Release and recovery guide
KPIs
- Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
- Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
- On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
- Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.
ROLE-UX
UI/UX & Product Design
UI/UX & Product Design will research and prototype an accessible customer journey for Northstar Practice Business's deliver a fictional client website, crm automation, content campaign and support dashboard through a single controlled project.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.
Course alignment: VSPA-UX-201
Tasks
- • Confirm the brief, prerequisites, approved tools and acceptance criteria.
- • Produce versioned evidence in a sandbox with synthetic data only.
- • Complete peer review, document defects and retest corrections.
- • Explain decisions, limitations, costs and maintenance responsibilities at handover.
Deliverables
- • Research and journey map
- • Wireframes and clickable prototype
- • Design system and accessible components
- • Usability findings and revisions
KPIs
- Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
- Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
- On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
- Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.
ROLE-SQA
QA & Software Testing
QA & Software Testing will verify acceptance criteria and document release readiness for Northstar Practice Business's deliver a fictional client website, crm automation, content campaign and support dashboard through a single controlled project.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.
Course alignment: VSPA-SQA-201
Tasks
- • Confirm the brief, prerequisites, approved tools and acceptance criteria.
- • Produce versioned evidence in a sandbox with synthetic data only.
- • Complete peer review, document defects and retest corrections.
- • Explain decisions, limitations, costs and maintenance responsibilities at handover.
Deliverables
- • Requirements-to-test matrix
- • Functional and regression results
- • Defect register and retest evidence
- • UAT and release recommendation
KPIs
- Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
- Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
- On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
- Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.
ROLE-AUT
Automation & AI
Automation & AI will automate a synthetic workflow with controlled failure and recovery for Northstar Practice Business's deliver a fictional client website, crm automation, content campaign and support dashboard through a single controlled project.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.
Course alignment: VSPA-AUT-201
Tasks
- • Confirm the brief, prerequisites, approved tools and acceptance criteria.
- • Produce versioned evidence in a sandbox with synthetic data only.
- • Complete peer review, document defects and retest corrections.
- • Explain decisions, limitations, costs and maintenance responsibilities at handover.
Deliverables
- • As-is and future process maps
- • Working sandbox automation
- • Failure, duplicate and recovery tests
- • Runbook and net time-saved calculation
KPIs
- Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
- Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
- On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
- Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.
ROLE-CRE
Creative Content
Creative Content will produce an accessible, rights-cleared content package for Northstar Practice Business's deliver a fictional client website, crm automation, content campaign and support dashboard through a single controlled project.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.
Course alignment: VSPA-CRE-201
Tasks
- • Confirm the brief, prerequisites, approved tools and acceptance criteria.
- • Produce versioned evidence in a sandbox with synthetic data only.
- • Complete peer review, document defects and retest corrections.
- • Explain decisions, limitations, costs and maintenance responsibilities at handover.
Deliverables
- • Audience and creative brief
- • Copy, graphics and short-form video
- • Rights and source register
- • Review log and delivery pack
KPIs
- Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
- Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
- On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
- Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.
ROLE-DMK
Digital Marketing Production
Digital Marketing Production will plan and evaluate a synthetic multi-channel campaign for Northstar Practice Business's deliver a fictional client website, crm automation, content campaign and support dashboard through a single controlled project.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.
Course alignment: VSPA-DMK-201
Tasks
- • Confirm the brief, prerequisites, approved tools and acceptance criteria.
- • Produce versioned evidence in a sandbox with synthetic data only.
- • Complete peer review, document defects and retest corrections.
- • Explain decisions, limitations, costs and maintenance responsibilities at handover.
Deliverables
- • Content strategy and 30-day calendar
- • SEO article and email sequence
- • Campaign assets and QA checklist
- • Synthetic analytics and recommendations
KPIs
- Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
- Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
- On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
- Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.
ROLE-DPM
Digital Project Management
Digital Project Management will coordinate a digital project from discovery through handover for Northstar Practice Business's deliver a fictional client website, crm automation, content campaign and support dashboard through a single controlled project.. The pod owns its role evidence, quality corrections, handoff record, and a concise explanation of business value and limitations.
Course alignment: VSPA-DPM-201
Tasks
- • Confirm the brief, prerequisites, approved tools and acceptance criteria.
- • Produce versioned evidence in a sandbox with synthetic data only.
- • Complete peer review, document defects and retest corrections.
- • Explain decisions, limitations, costs and maintenance responsibilities at handover.
Deliverables
- • Discovery and requirements pack
- • Estimate, milestones and change log
- • Risk, licensing and acceptance register
- • Client handover and maintenance plan
KPIs
- Acceptance coverage: 100%Required acceptance criteria linked to evidence. Evidence: Requirements and evidence matrix.
- Critical defects: 0 unresolvedNo open critical security, data, rights or functional defects at release. Evidence: Defect and retest log.
- On-time evidence: At least 95%Outputs submitted on time divided by outputs due. Evidence: Milestone log.
- Handover completeness: 100%Required instructions, ownership and recovery steps accepted. Evidence: Assessor handover checklist.
Controlled delivery lifecycle
Eight gates from brief to reset.
1
Brief intake
Trainer releases the controlled brief, synthetic dataset, role allocation, constraints, and acceptance criteria.
2
Planning
The team creates the work plan, RACI, milestone schedule, risk and assumption log, communication plan, and quality plan.
3
Execution
Role pods create their assigned outputs in an approved sandbox while maintaining evidence, decisions, and handoffs.
4
Quality review
QA samples work; specialists complete peer review; errors, accessibility issues, and control exceptions are corrected.
5
Simulated client review
A trainer or assessor role-plays the fictional client, tests the solution, and records change requests without presenting the exercise as real client work.
6
Assessment and moderation
Each learner is scored against role evidence and the common rubric; an independent moderator confirms consistency and critical-error decisions.
7
Portfolio release
Only approved excerpts pass consent, privacy, IP, source, accessibility, truthfulness, and evidence checks before view-only publication.
8
Archive and reset
The cohort record is closed, evidence retained or removed under the schedule, lessons logged, and a clean scenario version prepared for the next class.
Common assessment rubric
Pass threshold: 80/100 and no critical error. Passing does not itself authorize public release.
| Criterion | Weight | Evidence expectation |
|---|---|---|
| Accuracy | 20% | Correct processing, analysis, calculations, decisions, and factual statements. |
| Completeness | 15% | All acceptance criteria, required fields, handoffs, and evidence are present. |
| Process and control | 15% | Approved workflow, security, privacy, escalation, versioning, and audit steps are followed. |
| Client relevance | 15% | The output solves the stated business need and is usable by its intended audience. |
| Communication | 10% | Clear, concise, professional, audience-appropriate written and spoken communication. |
| Data quality | 10% | Traceable sources, validation, reconciliation, exception handling, and reproducible reporting. |
| Accessibility | 5% | Accessible structure, labels, contrast, alternative text, and inclusive language. |
| Teamwork and handover | 5% | Reliable collaboration, ownership, dependencies, peer review, and usable handover. |
| Reflection and improvement | 5% | Evidence-based retrospective, root cause, corrective action, and next-version recommendation. |