Essential
Focused delivery
One channel and 3 content pillars with a 2-week plan.
Price confirmed after discovery
Discuss EssentialCreative Content & Digital Production
Social Media Strategy & Channel Planning
Give your social presence a clear audience, message and operating plan.
Scope & availability confirmed after discovery · Quotation-based
Who this is for
A defined brief. A usable output.
Businesses needing a coherent channel strategy before increasing production.
Included in the agreed delivery
- Audience and channel assessment
- Content pillars, voice guide and channel responsibilities
- Monthly campaign framework and measurement plan
- Approval and community-handling rules
Scope options
Start with the right level of work.
These are starting scope configurations, not instant purchases. The selected option is checked against your requirements and confirmed in a statement of work.
Professional
Broader business scope
Up to 2 channels with a 30-day plan and 4 pillars.
Price confirmed after discovery
Discuss ProfessionalExtended
Expanded requirements
Up to 3 channels with a 90-day roadmap and governance workshop.
Price confirmed after discovery
Discuss ExtendedWhat we need from you
- Business goals and target customer
- Existing channel access or reports
- Approved brand claims and resources
Nominate one approver and provide consolidated feedback. Delays in content, access or decisions can change the schedule. Share credentials only through an approved secure process.
Outside the baseline scope
- Paid media spend and publishing unless included
- Guaranteed followers or sales
- Full brand identity redesign
Any additional work, subscription, licensed asset or third-party service must be itemized and approved before commitment.
From first brief to handover
01
Discover
Confirm the audience, purpose, source material, platform, owner and desired outcome. Identify anything that requires further capability or risk review.
02
Agree
Select a scope option and issue a written proposal covering quantities, exclusions, schedule, fees, dependencies, ownership and acceptance.
03
Create
Prepare the first agreed output in a controlled workspace. Keep approved content and creative or technical decisions traceable.
04
Review
Collect one consolidated feedback list from the nominated approver. Complete the agreed correction rounds and log any new scope.
05
Accept & hand over
Review the acceptance checklist, deliver the contracted formats, explain how to use or maintain them and record sign-off.
Acceptance criteria
Know what completion means.
- Each pillar connects to a defined audience need
- Channels have a clear role and owner
- Claims and permissions are reviewed
- Measures match campaign objectives
Files, ownership & aftercare
Your proposal identifies final exports, editable source files, repositories, account ownership and any licensed components. Third-party assets remain subject to their licenses. Agree ownership and usage rights in writing before work begins.
Handover includes the contracted outputs and relevant operating notes. A defect-correction window, maintenance allowance, support hours and response targets are specified in the agreement; ongoing support is included only when expressly scoped.
See the work
KindredCraft Studio • Channel Strategy
A fictional 30-day strategy for a small home-and-lifestyle brand, with original sample messaging.
VSPO-authored demonstration based on VSPA-SIM-021. Fictional organization and synthetic data; not client work or an assessed learner submission. The sample is representative, not every deliverable in the package.